STARTUP
NovaBrew: Launch-Day Momentum for a Beverage Startup
NovaBrew had a standout product but zero owned audience. They needed launch buzz that converted to signups and retail interest without a massive upfront media spend.
500% lift
Social engagement
10,000
Launch-day signups
3x baseline
Retail inquiries
The Challenge
NovaBrew had a standout product but zero owned audience. They needed launch buzz that converted to signups and retail interest without a massive upfront media spend.
Our Approach
We crafted a launch narrative, creator-ready assets, and a referral loop with AI-personalized outreach—coordinated across social and email for a single high-intensity launch window.
The Results
500% lift
Social engagement
10,000
Launch-day signups
3x baseline
Retail inquiries