SAAS
TechVault SaaS: Scaling Acquisition Without Bloat
Product-led growth had stalled: signup volume looked healthy, but paid conversion lagged and CAC was climbing as the team chased every channel at once.
200%
User growth
45%
Lower CAC
$2M
ARR
The Challenge
Product-led growth had stalled: signup volume looked healthy, but paid conversion lagged and CAC was climbing as the team chased every channel at once.
Our Approach
We rebuilt the funnel narrative, tightened activation milestones, and introduced AI-assisted onboarding emails paired with performance experiments—measuring everything against pipeline contribution, not vanity clicks.
The Results
200%
User growth
45%
Lower CAC
$2M
ARR