Windflower Florist: #1 and #2 rankings on Singapore's biggest flower searches, plus paid social reach at scale
Windflower had something most businesses do not: a great product and customers who genuinely loved it. What they did not have was one coordinated way to grow. Search was being handled in one place, paid ads in another, email in a third, and the operations team was juggling a patchwork of off-the-shelf storefront apps that did not talk to each other. The brief was not "build us a new website". It was something harder. Run Windflower as one connected growth operation, where every change had to defend the search rankings, protect the paid revenue, and keep the team running smoothly through peak seasons like Mother's Day and Valentine's.
17
Top-3 tracked keywords
26
Top-10 tracked keywords
1,469
7-day Meta clicks
What changed since we started
- #1
"flowers singapore" position
Live SERP, desktop Singapore, 2026-07-06
- #2
"flower delivery singapore" position
Live SERP, desktop Singapore, 2026-07-06
- #2
"same day flower delivery singapore"
Live SERP, desktop Singapore, 2026-07-06
- 17
Tracked keywords in top 3
39-keyword Windflower mirror, 2026-07-06
- 26
Tracked keywords in top 10
Includes bridal, wedding, dried flowers, and head terms
- 65,651
7-day Meta reach
Latest central snapshot ending 2026-07-07
- 1,469
7-day Meta clicks
CPC SGD 0.94 in the same snapshot
- 218
7-day tracked conversions
Meta-reported conversions, 2026-06-30 to 2026-07-07
The Challenge
Windflower had something most businesses do not: a great product and customers who genuinely loved it. What they did not have was one coordinated way to grow. Search was being handled in one place, paid ads in another, email in a third, and the operations team was juggling a patchwork of off-the-shelf storefront apps that did not talk to each other.
The brief was not "build us a new website". It was something harder. Run Windflower as one connected growth operation, where every change had to defend the search rankings, protect the paid revenue, and keep the team running smoothly through peak seasons like Mother's Day and Valentine's.
Why we run growth as one operation, not four
The Singapore florist market is crowded. Windflower competes against well-funded incumbents on the big search terms like "florist Singapore" and "flower delivery Singapore", and against marketplaces on long-tail occasion searches like "anniversary roses" or "sympathy bouquets". Winning here is not a one-channel job. It takes SEO, paid ads, email, and the on-site experience all reinforcing each other. Anything that helps one channel has to avoid hurting the others.
We started by getting an honest read on where Windflower actually stood. A dated baseline of every keyword they ranked for. An audit of the paid-search account. A look at the lifecycle email flows. A content gap analysis against the top Singapore competitors. That baseline is the source of truth we still measure every weekly report against, so growth or regression is never a feeling, it is a number.
Four areas, all moving in parallel
We took ownership of Windflower's growth as one coordinated operation, working on four areas at the same time:
- SEO and content. We built occasion-led landing pages, added depth to existing pages, and ran a content programme around the comparison searches customers actually do before buying. The homepage now sits in the top five on Singapore's biggest flower searches.
- Paid channels. We rebuilt the paid measurement loop around cleaner campaign structure, tighter intent, and conversion tracking that ties back to commercial outcomes rather than button clicks. The latest central Meta snapshot shows 169,242 impressions, 1,469 clicks, and 218 tracked conversions across the seven days ending 2026-07-07.
- Reporting and attribution. We built our own attribution layer to replace the messy URL tags Shopify ships with out of the box. Every order is now credited to the search or campaign that actually drove it. The founders see the same dated report every Monday morning.
- Operations. We built purpose-made tools for the Windflower team. Delivery slot editors, an out-of-stock manager, a calendar-aware admin, and lifecycle email automation for birthdays and anniversaries. Peak seasons do not turn into engineering escalations any more.
One joined-up growth engine, measured weekly
Windflower today is one growth operation rather than a stack of disconnected tools. The latest mirrored baseline shows 17 tracked keywords in the top three and 26 in the top 10, including #1 positions for "flowers Singapore", "flower shop Singapore", "bridal bouquet Singapore", "wedding flowers Singapore", and "dried flowers Singapore". Paid social continues feeding reach and remarketing while the organic base holds the hard-won search demand. The team can handle peak seasons without an engineering ticket queue building up behind them.
This is the engagement that became our reference for an integrated growth retainer. SEO, paid, reporting, and operations as one connected service, not four separate contractors who never talk to each other.
Screenshots
The Results
17
Top-3 tracked keywords
26
Top-10 tracked keywords
1,469
7-day Meta clicks