ZAPCLEAN: a brand-new Singapore cleaning business with measurable search rankings and a closed-loop lead pipeline in six weeks
ZAPCLEAN was brand new in a crowded category. High-pressure cleaning, drain jetting, and facade work in Singapore. A new domain in a market like that one does not get to coast on brand recognition. Every customer was going to find them through search, WhatsApp, or word of mouth, so the website and the inquiry funnel had to do the heavy lifting from day one. The team also needed to run the business themselves. Handle inquiries, send invoices, track jobs. Without engineering bottlenecks slowing them down.
11 of 18
Top-30 tracked keywords
8
Top-10 tracked keywords
9 of 13
Pages indexed
What changed since we started
- ↑ new011 of 18
Tracked keywords in top 30
Latest mirrored baseline, checked 2026-06-27
- 8
Tracked keywords in top 10
Best position #2, mobile Singapore
- 9 of 13
Core pages indexed by Google
Homepage indexed; GSC indexing still building
- NoneEnd-to-end
Lead attribution
Source captured per inquiry, all the way to GA4 and the database
- Quotes + invoices + PDF
Invoicing
Brand-aware, run by the team without engineering help
- Live
Blog publishing
Image picker, SEO fields, full content control
- RBAC + 2FA
Admin security
22 permissions, audit log, three seeded users
- WhatsApp + email
Inquiry channels
Both land in the same pipeline
The Challenge
ZAPCLEAN was brand new in a crowded category. High-pressure cleaning, drain jetting, and facade work in Singapore. A new domain in a market like that one does not get to coast on brand recognition. Every customer was going to find them through search, WhatsApp, or word of mouth, so the website and the inquiry funnel had to do the heavy lifting from day one.
The team also needed to run the business themselves. Handle inquiries, send invoices, track jobs. Without engineering bottlenecks slowing them down.
Why we built the full thing on day one
A brand new website in a competitive Singapore service category does not get to coast. Every ranking has to be earned, and every visitor has to be converted with a clear path to a quote.
We had a choice early on. Ship a basic site quickly and add the proper team dashboard later, or build the full thing from the start. We chose to build it properly the first time. A polished site that creates admin headaches is not a win, it is a slow-moving complaint. The team needed to handle real customers, real invoices, and real jobs without us holding their hand for every change.
What we shipped, and how the team uses it every day
ZAPCLEAN runs on a fast public site paired with a private dashboard. Here is what each piece does:
- The public site loads quickly anywhere in the world, ranks in Google, and gives visitors a clear path to a quote, either through WhatsApp or a short inquiry form. Every inquiry is tagged with where the visitor came from, so the team can see which channels are pulling their weight.
- The team dashboard handles the day-to-day. Inquiries, projects, invoicing, blog publishing, and a simple view of what is happening across the business. It is protected with proper login security and two-factor authentication, with role-based access so the right people see the right things.
- A 30-keyword baseline is tracked weekly across 8 service categories. The founders can see exactly how rankings move week to week. No guessing.
- Lead attribution is wired end-to-end. The source of every inquiry is captured at the page level, sent to Google Analytics on form success, and stored in the database for the team's own reporting.
A new business that runs without engineering bottlenecks
ZAPCLEAN went from zero ranked keywords to 11 of 18 tracked searches in Google's top 30, including eight top-10 positions and a best ranking of #2 for "professional pressure cleaning Singapore". 9 of 13 core pages are indexed. The team sends invoices themselves, triages inquiries themselves, and watches search rankings move week by week against a clear starting point.
That is the part that matters. Not a nice-looking website, but the operational freedom that comes with one built properly from the start. For us, ZAPCLEAN is the example we point new clients to when they ask "what does the full version look like".
Screenshots
The Results
11 of 18
Top-30 tracked keywords
8
Top-10 tracked keywords
9 of 13
Pages indexed