ZAPCLEAN: a brand-new Singapore cleaning business with a website and team dashboard built to grow
ZAPCLEAN was a brand new business in a crowded category — high-pressure cleaning, drain jetting, and facade work in Singapore. A new domain in a market that competitive doesn't get to coast on brand recognition. Every customer was going to find them through search, WhatsApp, or word of mouth, so the website and inquiry funnel had to do the heavy lifting from day one. The team also needed to run the business themselves — handle inquiries, send invoices, track jobs — without engineering bottlenecks slowing them down.
30 keywords tracked
Search baseline
WhatsApp + Email
Inquiry channels
Day-one ready
Team self-service
The Challenge
ZAPCLEAN was a brand new business in a crowded category — high-pressure cleaning, drain jetting, and facade work in Singapore. A new domain in a market that competitive doesn't get to coast on brand recognition. Every customer was going to find them through search, WhatsApp, or word of mouth, so the website and inquiry funnel had to do the heavy lifting from day one. The team also needed to run the business themselves — handle inquiries, send invoices, track jobs — without engineering bottlenecks slowing them down.
Why we built the full thing on day one, not a slimmed-down version
A brand new website in a competitive Singapore service category doesn't get to coast — every ranking has to be earned, and every visitor has to be converted with a clear path to a quote.
We had a choice early on: ship a basic site quickly and add the proper team dashboard later, or build the full thing from the start. We chose to build it properly the first time. A polished site that creates admin headaches isn't a win — it's a slow-moving complaint. The team needed to handle real customers, real invoices, and real jobs without us holding their hand for every change.
What we shipped, and how the team actually uses it
ZAPCLEAN runs on a fast, search-friendly website paired with a private dashboard for the team. Here's what each piece does:
- The public site (zapclean.sg) loads quickly anywhere in the world, ranks well in Google, and gives visitors a clear path to a quote — either through WhatsApp or a short enquiry form.
- The team dashboard handles the day-to-day: inquiries, projects, invoicing, and a simple view of what's happening across the business. It's protected with proper login security and two-factor authentication, so client data stays safe.
- On day one we tracked 30 keywords across 8 service categories so the founders can see exactly how rankings move week to week. No guessing.
A business that runs without engineering bottlenecks
ZAPCLEAN's team can run their business without waiting on us for routine changes. They send invoices themselves, triage inquiries themselves, and watch their search rankings move week by week against a clear starting point. That's the part that matters — not just a nice-looking website, but the operational freedom that comes with one built properly.
For us, ZAPCLEAN is the example we point new clients to when they ask "what does the full version look like?" It's the bar we hold ourselves to on every project that follows.
Screenshots
The Results
30 keywords tracked
Search baseline
WhatsApp + Email
Inquiry channels
Day-one ready
Team self-service